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VC Offers 'Marketing Credits' in Bolt Deal

Ashesh Shah, founder and CEO of The London Fund, is confident about the future of Bolt, the one-click checkout startup
August 23, 2024

The London Fund, a prominent U.K. venture firm managing over $1 billion in assets, is spearheading a proposed $450 million investment into Bolt, the one-click checkout platform. Despite Bolt's past controversies, Ashesh Shah, founder and CEO of The London Fund, is enthusiastic about the opportunity, viewing the proposed deal as a significant step forward for the company.

In a recent interview, Shah shed light on the potential of this investment and the unique approach The London Fund brings to the table. “We’re always on the lookout for high-potential companies that may not fit the conventional mold,” Shah explained. “Bolt is a standout example. Its extensive reach and user base place it on par with major players like Shopify, and we believe there's substantial room for growth.”

The proposed transaction, while still in the term sheet stage, reflects months of detailed work and analysis. Shah emphasized that the investment could unlock substantial value for all stakeholders involved. “We’ve put significant effort into this deal,” Shah noted. “Our goal is to ensure that all shareholders are fully committed to Bolt’s future. If we invest, we expect others to show their commitment as well.”

A key aspect of the investment involves The London Fund’s contribution of $250 million, which will not be limited to cash alone. Shah highlighted that the firm plans to provide tactical capital, including marketing credits and visibility through influencers and media partnerships. “This approach is similar to a barter system,” he said. “Our goal is to offer Bolt not just financial support but also impactful marketing resources.”

Shah also discussed the significance of Ryan Breslow returning as CEO. “Ryan’s vision and ability to grow Bolt rapidly are crucial,” he said. “His leadership is essential for navigating the next stages of growth.”

With the investment still pending approval, Shah remains optimistic about the future. “We believe this investment will provide Bolt with the necessary resources to expand and succeed,” he concluded. “We’re committed to this vision and hope that other shareholders will recognize the potential for substantial returns.”

As The London Fund navigates this ambitious investment, the focus remains on leveraging Bolt’s strengths to drive future growth and innovation.

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