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5 Ways to Alleviate Customer Concerns About Using QR Codes

Alleviate customer concerns about QR code payments with five strategies for security, support, and ease of use
September 12, 2024

QR code payments are an ideal solution if you want to provide your customers with a more flexible and streamlined checkout process. Its straightforward design enables quick, hassle-free, and secure contactless payments, which many digital savvy customers now prefer over traditional cash or cards. Nevertheless, there are many who are still skeptical about paying via QR code due to concerns about its authenticity, level of security, and compatibility with their smart devices.

Fortunately, there are several things you can do to alleviate these concerns and give your customers peace of mind whenever they complete their transactions using this payment method. Whether it’s for in-store or online use, here are some strategies you can employ to encourage your customers to use QR code payments:

Use a QR Code System Offered by a Reputable Provider

Customers who see a QR code from a trusted provider are more likely to feel more secure and confident in using it. With a reputable provider as your partner, you can reassure buyers that your QR system is secure, functional, and compliant with the latest standards and regulations. Additionally, these companies often have rigorous security testing and quality assurance processes in place to ensure that the QR codes work seamlessly across different devices and platforms.

For instance, a popular QR code payment Philippines’ business owners use is Maya QR. This product is developed by Maya, a trusted local fintech company that provides SMEs with a robust suite of online and in-store business solutions that enhance operations. The company’s QR payment works with a variety of banks and payment platforms that Filipinos regularly use. It’s QRPh-enabled and works with more than 30 e-wallet and banking apps, giving your customers the luxury of choice. Moreover, Maya QR is supervised by the Bangko Sentral ng Pilipinas. By using QR codes from a reputable provider like Maya, you can significantly reduce customer concerns and build a foundation of trust for your QR code payment system.

Provide Clear Instructions on How to Use QR Code Payments

Many customers may be unfamiliar with QR code technology or how to use it for transactions. So, to make it more accessible, provide clear and concise instructions on how to use QR code payments. This can help in alleviating customer concerns and enhancing their overall experience. Start by creating step-by-step instructions that are easy to follow. These should cover the basics of scanning a QR code, what to expect during the transaction, and how to confirm payment. Visual aids, such as infographics or short video tutorials, can be particularly effective in conveying this information.

Then, place these instructions at points where customers will encounter the QR code, such as near the checkout area or on your website. Ensure that the language used is simple and free from technical jargon to avoid confusion. Furthermore, highlight the benefits of using QR code payments, such as speed, convenience, and security. This proactive approach can build confidence and encourage more customers to use QR code payments.

Ensure Your QR Code Is Visible and Accessible

Ensuring your QR code is prominently displayed and easy to access can significantly improve the user experience. If customers have to actively search for the QR code or if it's placed in an inconvenient location, they may become frustrated or hesitant to use it. At physical points of sale, the best location to place the QR payment code is right at the checkout counter. For digital platforms, the QR code must be placed on the checkout page of the website or app. Make sure the code is large enough to be easily scanned without requiring precise alignment or close proximity.

In addition to visibility, you should also consider the accessibility of your QR code. For brick-and-mortar stores, ensure the QR code is placed at a height and angle that can be easily scanned by all customers, including those who use wheelchairs or have other mobility challenges. Also, avoid placing QR codes in areas with glare, shadows, or other visual obstructions. For digital platforms, ensure that the QR code is compatible with various devices and screen sizes. Test the QR code across different smartphones and tablets to confirm that it scans quickly and correctly on various versions of major operating systems.

Provide Customer Support for QR Code-Related Issues

Providing excellent support for QR code-related issues not only helps to resolve immediate problems but also builds long-term trust and customer satisfaction. When customers know they can rely on your business for assistance, they’re more likely to continue using QR code payments with confidence. If you’re using the QR code in your brick-and-mortar store, offer in-person assistance for customers who may need extra help. Ensure that your staff are well-trained to assist in scanning QR codes or downloading apps, if necessary so that your customer receives the support they need when encountering a QR code-related issue. For online transactions, consider implementing a real-time support feature, such as a chatbot or live chat agents, that can guide customers through the QR code payment process. These tools can provide instant assistance, helping to resolve issues quickly and efficiently.

Educate Customers About QR Payments

With many customers having misconceptions about this technology, educating them about QR codes and payments can help them feel more comfortable and confident about using it. This not only addresses their concerns but also positions your business as a leader in adopting innovative and customer-friendly payment solutions. If you run a physical store, utilize in-store signage or have your staff demonstrate the simplicity and convenience of QR code payments. If your business is online, you can create a blog post or a dedicated section on your FAQs page that explains what QR codes are and how they work.

Even though QR code payments provide customers with a hassle-free way to complete their transactions, many still have reservations about using this technology. With these tips, however, you can alleviate their concerns and encourage the adoption of this convenient and secure payment method.

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