In a bold stand against the rising tide of generative AI, popular iPad design app Procreate has announced it will never integrate AI features into its products. This decision, outlined on the company's website, reflects Procreate's commitment to preserving human creativity in a landscape increasingly dominated by machine learning technologies.
Procreate's CEO, James Cuda, made his position crystal clear in a recent video posted on X. "I really f****** hate generative AI," Cuda stated emphatically. "I don’t like what’s happening in the industry, and I don’t like what it’s doing to artists. We’re not going to be introducing any generative AI into our products." His candid remarks underscore the company's dedication to ensuring that Procreate remains a tool where human artistry, rather than automated processes, drives creativity.
This stance has resonated strongly with digital artists who have expressed concerns about the impact of AI on their work. Many users of competing platforms, such as Clip Studio Paint, have voiced their dissatisfaction with the introduction of AI features, leading some companies to reconsider their strategies. Adobe, a major player in design tools, has also faced backlash over its generative AI features and terms of service, which initially suggested that AI models might be trained on user content.
Procreate's refusal to adopt generative AI comes at a time when most digital art platforms are leaning heavily into AI innovations. This decision sets Procreate apart and aligns it with a growing segment of artists and designers who value traditional methods over automated ones. As the debate over AI in creative fields continues, Procreate’s commitment to supporting human creativity may influence other companies to reconsider their approach.
"While we don't know how this will all unfold, we believe we are on the right path, supporting human creativity," Cuda concluded, reinforcing Procreate’s position as a champion for artists in the digital age.
