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Calm Introduces Story-Style Mindfulness Exercises

The standout addition to Calm is “Taptivities,” a collection of interactive, text-based stories
August 29, 2024

Calm is ramping up its game with a host of new features aimed at seamlessly integrating mindfulness into daily routines. The app’s latest update introduces “Taptivities,” a fresh take on meditation that offers interactive, text-based stories designed for quick, engaging mindfulness sessions. These Taptivities are crafted to capture attention in the same way that social media stories do, making it easier for users to incorporate moments of reflection, gratitude, and deep breathing into their busy lives.

Instead of spending endless time scrolling through social media, users can now tap through these bite-sized mindfulness exercises. Each session is tailored to encourage self-reflection or provide a mental reset, making mindfulness as accessible as your favorite social media apps.

In addition to Taptivities, Calm has launched Playlists, allowing users to customize their meditation experience by combining various content types. Whether you’re finishing a Sleep Story or looking for soothing music to complement your meditation, Playlists let you mix and match to create a personalized relaxation journey. This new feature responds directly to user feedback, addressing a key request for more flexible content options.

Personalized search is also making its debut, enhancing the app's ability to deliver tailored recommendations based on individual preferences and listening history. With new category and time filters, users can now find exactly what they need with greater ease, improving the overall search experience that Calm acknowledges has needed improvement.

Calm is also expanding its content library to over 500 Sleep Stories, featuring narrations from celebrities like Kevin Bacon, Harry Styles, and Camila Cabello. With 19 billion minutes of Sleep Stories listened to since launch, Calm continues to demonstrate its commitment to providing popular and effective relaxation tools.

These updates reflect Calm's ongoing effort to make mindfulness and relaxation more accessible and integrated into everyday life.

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